A research study on customer satisfaction and loyalty in hospitality industry, Rajkot

This research paper explores the relationship between customer satisfaction and loyalty in hospitality industry. It provides valuable insights into factors that drive guest offers practical implications for businesses aiming to enhance retention overall profitability this sector. In realm of industry, it becomes crucial ascertain whether customers are content with services exhibit towards establishment. Consequently, places its primary emphasis on gauging within The sector encompasses various such as hotels, restaurants, other service providers. study employs a descriptive approach, utilizing Convenience (non-random) sampling technique sample size 100 from industry Rajkot. Data collection involves use questionnaires, subsequent analysis application Chi-square tests. is grounded conceptual model demonstrates interconnectedness satisfaction, trust loyalty. summary, data highlights significance impacting customers' hotel choices. emphasizes occasional visits driven by positive experiences programs. To succeed, hotels must prioritize meeting preferences providing enticing amenities.